Rachel Dresser Bio

rachel-dresser-linkedin-photo

Rachel Dresser

1.989.942.1308

rdresser@jars-llc.com

PROFESSIONAL EXPERIENCE

  • Marketing Consultant specializing in social media advertising and analytics,
    branding, planning, advertising, social media training and planning, SEO, and
    website development
  •  Proficient in WordPress, Facebook/Instagram Business and Ads Manager, LinkedIn
    Marketing Solutions, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe
    Acrobat Pro, BrightAuthor digital signage, MailChimp, SalesForce, Rebrandly, IBM
    SPSS Statistics, the Microsoft Office Suite, and the Google Business Suite
  • Google Analytics certified

Accomplishments

In addition to serving as a social media advertising consultant for Jolicoeur &
Associates, Rachel is the Marketing Manager at Midland Tool & Supply and its
subsidiary company, Superior Tool Rental & Repair. Rachel specializes in:

  • Development of e-commerce websites;
  • Development of annual marketing and social media planning;
  • Expertise in Google Analytics to monitor, research, and grow website traffic;
  • Development of branding guidelines for internal and external communications, both digital and print;
  • Development of integrated marketing platforms;
  • Crafting brand voicing using consistent and planned social media content;
  • Assist companies integrated external / internal marketing department with the
    purchasing, information technologies, human resources, and sales departments;
  • Expertise in launching LinkedIn, Facebook, and Instagram advertising campaigns,
    creating significant platform growth and website traffic;
  • Expertise in launching Google AdWords campaigns to drive organic search results;

Education

Bachelor of Arts, Music Education, Alma College, Alma, Michigan, 2012
Graduate Certificate, Marketing Management, Eastern Michigan University,
Ypsilanti, Michigan, 2018
Master of Public Administration, Eastern Michigan University, Ypsilanti, Michigan,
2019