David W Marold

David W Marold M.B.A. Detailed Bio


Marketing Consultant

Email:  dmarold@jars-llc.com

Phone:  248-349-0094



– Consulting Practice –  Direct / Digital / Data-Driven Marketing / Customer Relationship Management / Integrated Marketing / Marketing Management / Executive Leadership / Management Turnaround / Change Management / Sales Management.

– Educator – Instructor in the Marketing Department and for the IMC Master’s Program in the College of Business at Eastern Michigan University.  Adjunct lecturer at West Virginia University’s IMC Master’s Program (online).

– Director, Direct Marketing for group and individual Life along with Accident and Health products at AAA Life Insurance Company.

– Practice Leader Strategic Direct Marketing. Managed Direct Marketing teams focusing on mail, Web, email initiatives and database analysis.

– Sales Leader (Acxiom) / VP Business Development (Dialogue Marketing) / Director of Marketing and Sales Manager at HIS Markit (formerly R. L. Polk).

– Direct Marketing Manager, Reinsurance Plans Manager and District Manager at Ford Credit.


– Marold began his career at Ford Credit in 1973 in marketing where he became Reinsurance Plans Manager setting up Arizona domiciled life insurance companies for dealer groups and eventually becoming Direct Marketing Manager.  His career included managerial and executive positions at R. L. Polk, Acxiom, Dialogue Marketing, Carlson Marketing Group and AAA Life before he became an educator at Eastern Michigan and West Virginia Universities and a Marketing Consultant for Jolicoeur & Associates Risk Solutions, LLC.

– Winner of the 2012 Detroit Direct Marketing Association Lifetime Achievement Award

– At EMU, student teams he advised finished first/second out of 100 in the Direct Marketing Education Association (DMA related) ECHO Challenge from 2009-2016.  Co-authored three journal articles and co-authored two cases that received third place recognition at the DMEF Research Summits in 2010 and 2011.

– At AAA Life he spearheaded the turnaround of a failed whole life direct marketing product within his first five months by simplifying enrollment, developing new creative and applying sound direct marketing principles which increased sales 311%.  Increased overall direct marketing insurance premiums over 100% in less than 4 years.  Led development of new term life product with rates lowered by 26% that increased sales more than 30%.  Increased sales of supplemental hospitalization product more than 60% in three years by revitalizing stagnant partnership with Physician’s Mutual, expanding cross selling and implementing new creative.

– At Carlson he was promoted after one year by saving client more than $1 million by streamlining database and eliminating redundant databases.  Developed a new e-CRM system which complimented direct mail increasing participation 30% while reducing costs 10-15%.

– At Acxiom sold multi-million-dollar data warehouse solutions, at Dialogue Marketing, sold CRM solutions using direct mail, outbound and inbound calls and the Internet and at Polk was member of five-person executive team at the AMS Division that set record profits in two of three years.


¨ Bachelor of Science, University of Iowa, Iowa City, Iowa

¨ Master of Business Administration, Northern Illinois University, DeKalb, Illinois

¨ Pat Ryan Finance and Insurance School Graduate, Dale Carnegie Graduate and Toastmaster