Steve Mintz

Steven T Mintz M.B.A. Detailed Bio


Marketing Consultant
 Phone: 608-234-8979



Consultant Practice – Direct/ Interactive Marketing, Affinity Marketing, Integrated Marketing, Product Management, Project Management, Digital Marketing (Email, SEO and SEM), Marketing Research, Brand Management, Sales Promotions, Field Marketing, Customer Satisfaction, New Customer Acquisition, Product Cross-Sale and Policyholder Retention Strategies. Partner Relationship Management (Analysis of business needs, RFP process and partner selection, develop and negotiate partnership service level and operational agreements). Manage day-to-day operations of Cross Functional Teams.




Mintz began his career with Lands’ End Direct Merchants in 1996 as Inventory Manager /Purchasing where he was responsible for forecasting and setting short and long-term strategic manufacturing/purchasing strategies for two merchandise categories.   His career included consulting at and managerial positions at Springs Industries, CUNA Mutual Group, Sub-Zero Inc., American Family Insurance and Great Wolf Resorts.

♦    At Great Wolf Resorts, the brand leader in the waterpark resort industry, Mintz was the Director of Digital and Direct Marketing where he drove over $65M in digital and direct marketing revenue primarily via email, search and display.


♦    At American Family Insurance, a full-lines regional insurance company doing business in 19 states, Mintz was the Direct Marketing Manager where he lead implementation of a customer lifecycle marketing program driving improved new customer retention as well as implemented the first  integrated customer and prospect social media, direct mail and email programs. Mintz also lead the selection and on-boarding of a new email service provider. He also introduced direct mail prospect, Internet lead and customer cross-sell program models.


♦    At Sub-Zero, Inc., a premium appliance manufacturer and marketer for the luxury market, Mintz was the Integrated Marketing Manager responsible for developing a new branding and positioning platform.   He was also responsible for the implementation of a Customer Satisfaction measurement and review process including review of key measures with Product Distributors and key Dealers.   Mintz also implemented a new CRM system and integrated a new Email Service Provider.


♦    At CUNA Mutual Group, a multi-billion dollar insurance and financial services firm serving over 8,000 credit unions, he was Product Marketing Manager, Personal Lines where he identified segments and developed corresponding marketing strategies to grow business to business to consumer client base.  In an earlier position with CUNA Mutual, Mintz was Direct Marketing Manager, responsible for identified segments and developed marketing strategies to grow premium for auto, homeowners and mechanical breakdown insurance at the business to consumer level for over 3,200 credit union clients.


♦    At, a subsidiary of the Fortune 500 retailer and direct marketer known for delivering outstanding customer service and satisfaction, Mintz was a Consultant for Direct Marketing /Inventory Management projects and provided training which resulted in improvements to product fulfillment.  Mintz also helped lead efforts to upgrade an Order Management system for the $500M direct marketing /Internet division. He also conducted analysis on and built requirements for a new inventory management and planning system.


♦    At Springs Industries, a Fortune 500 manufacturer and marketer of textiles and home furnishings, Mintz was the Drapery Hardware Product Manager where he developed, implemented and evaluated strategic programs and partnerships. He evaluated markets and developed products, overseeing the entire process from the concept and development stages, through the production stages and into successful rollouts. He created account plans and acquired new business with their National Sales Team at some of the largest retailers in the business, including Wal-Mart, Lowe’s, and Home Depot.


♦    At Lands’ End Direct Merchants, an early adopter in Internet sales and catalog marketing, Mintz lead new customer acquisition efforts. Later he spent time as an Inventory Manager/Purchasing where he was responsible for forecasting demand, developing short and long-term strategic manufacturing / purchasing strategies, seasonal budgets, business plans, contingency plans, EDI programs, liquidation strategies, and leading efforts to maximize customer satisfaction.




♦    Bachelor of Arts, Geography and Political Science, University of Wisconsin Madison


♦    Masters of Business Administration, Marketing, University of Wisconsin Madison